You’ve planted it. Now it’s time to grow.
Green Thumb helps founders whose organizations have outgrown them build the team, systems, and growth engine to reach their unique potential.
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Some brands we’ve grown
Our Method
What makes us different
Most solutions solve ⅓ of what you need to grow, leaving you integrating even more as a founder and exec team. We step in and offer all three core areas for a specific season, then graduate you to more specialized solutions.
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Roots
The team
An executive team that truly owns all major parts of the organization.
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Trunk
The systems
Strategies and systems that grow the organization and don’t depend on the founder.
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Branches
The growth engine
Audience and revenue growth that compounds, instead of waiting on the founder.
Some Kind Words
Working with Green Thumb has been one of the best decisions we’ve made. They’ve become part of our team, and we’re growing in ways we couldn’t have imagined without them.

Craig is someone who I knew I could trust his CHARACTER immediately. Then almost immediately upon him beginning to work with us, he proved his COMPETENCY. Those two things are hard to find when trusting your business in an outsider’s hands, and finding them in the same person was priceless. Thank you Craig for the investment you’ve made in what matters to me most: our People.

Craig has added high impact value to our non-profit venture in a host of areas, including fundraising, marketing, team building, and many others, being able to draw on a decade plus of wisdom and real world experience to get the venture from A to B. I highly recommend Craig and his team to any non-profit!

Work with Us
Before Green Thumb, I was CEO of a company that scaled several times over in revenue and team. I’ve worked with Pat Lencioni and The Table Group on Working Genius, which has sold over a million assessments. My clients run from $250M companies to local and family-owned businesses, including nonprofits where we’ve built multiple seven-figure campaigns.
I’m a former musician, an author, and a founder who hit the breaking point himself.
Green Thumb is the help I wish I’d had at that stage.
Pricing
Intro call
30 minutes to see if we’re a fit.
Soil Test
Where your organization still depends on you, and what it would take to change that. A one-page Founder Dependency Map in two to three weeks.
90-Day Growth Sprint
Team, systems, and growth engine, built with your leaders. Ends with your Growth Playbook.
Growth Consulting
Quarterly offsites, monthly strategy, weekly tactical, bi-weekly coaching.
Growth Execution
Marketing, content, campaigns, and assets. Available to Growth Consulting clients.
We don’t take marketing-only work. You won’t be left holding a plan: everything we recommend, we can also build. And when the right answer is someone else, we’ll tell you.
Also available à la carte.
A one-day workshop
One focused day with your leadership team, built around the thing most in the way right now — priorities, meetings, roles, or how you grow.
A two-day offsite
Two days out of the day-to-day with your exec team: honest assessment, real debate, and a short list of priorities everyone owns. We prep it and lead it.
A custom growth sprint
The Growth Sprint, shaped to fit — your timeline, your focus areas, and the parts of the tree that need it most.
The team
Free PDF: The Founder-Led Ceiling
A field guide for founders whose organizations have outgrown them.
Includes
- Founder & Integrator Wirings
- Core Tools & Frameworks (editable)
- Team/Strategy/Marketing Checklists
- Process & Roadmap
Get good growth tips in your inbox.
How often? As often as we’ve got something to send worth your time.
Every word crafted by Craig — not AI.
SubscribeSomeone with an unusual ability for growth. Adept at growing and making healthy. A natural talent for growth.