Growing businesses to their unique potential.

A small growth consulting firm based in Dallas, TX.

Craig Denison Headshot

Compelling Marketing

Clear Strategy

Cohesive Team

Craig Denison Headshot

Compelling Marketing

Clear Strategy

Cohesive Team

green thumb.

green thumb.

/ˈɡrēn ˌTHəm/ noun

Someone with an unusual ability for growth. Adept at growing and making healthy. A natural talent for growth.

A person wearing a beanie and glasses is working at a computer desk in a sunlit apartment, surrounded by plants, with a cityscape visible through the large windows.

Added to cart

1,487 users

View segment

Initiated checkout

985 users

View segment

Churn Risk

84%

View full report

A person sits at a wooden desk in a warmly lit home office, focused on a computer screen, with a lamp, books, and a pencil holder nearby, creating a cozy and productive workspace.
A person wearing a beanie and glasses is working at a computer desk in a sunlit apartment, surrounded by plants, with a cityscape visible through the large windows.

Added to cart

1,487 users

View segment

Initiated checkout

985 users

View segment

Churn Risk

84%

View full report

A person sits at a wooden desk in a warmly lit home office, focused on a computer screen, with a lamp, books, and a pencil holder nearby, creating a cozy and productive workspace.

ROOTS

Cohesive team.

The one thing most likely to topple or grow your business is the health and cohesion of your team. And the hard reality is that if your roots aren’t strong, more fruit could topple your business. The very same products and projects essential for a growing business will only put more strain on your business if your organization isn’t healthy at its roots.

ROOTS

Cohesive team.

The one thing most likely to topple or grow your business is the health and cohesion of your team. And the hard reality is that if your roots aren’t strong, more fruit could topple your business. The very same products and projects essential for a growing business will only put more strain on your business if your organization isn’t healthy at its roots.

TRUNK

Clear strategy.

You only have so many resources in your business. There’s only so many growth strategies you can implement at a time. The challenge and opportunity is to pick the right array of strategies that bear the most fruit, and prune away everything else.

TRUNK

Clear strategy.

You only have so many resources in your business. There’s only so many growth strategies you can implement at a time. The challenge and opportunity is to pick the right array of strategies that bear the most fruit, and prune away everything else.

BRANCHES

Compelling marketing.

Compelling marketing connects the company to the customer. It creates a win-win where the customer feels that the company is genuinely meeting a felt need instead of manipulating for its own profit.

BRANCHES

Compelling marketing.

Compelling marketing connects the company to the customer. It creates a win-win where the customer feels that the company is genuinely meeting a felt need instead of manipulating for its own profit.

A person wearing a beanie and glasses is working at a computer desk in a sunlit apartment, surrounded by plants, with a cityscape visible through the large windows.

Added to cart

1,487 users

View segment

Initiated checkout

985 users

View segment

Churn Risk

84%

View full report

A person sits at a wooden desk in a warmly lit home office, focused on a computer screen, with a lamp, books, and a pencil holder nearby, creating a cozy and productive workspace.
A person wearing a beanie and glasses is working at a computer desk in a sunlit apartment, surrounded by plants, with a cityscape visible through the large windows.

Added to cart

1,487 users

View segment

Initiated checkout

985 users

View segment

Churn Risk

84%

View full report

A person sits at a wooden desk in a warmly lit home office, focused on a computer screen, with a lamp, books, and a pencil holder nearby, creating a cozy and productive workspace.

ROOTS

Cohesive team.

The one thing most likely to topple or grow your business is the health and cohesion of your team. And the hard reality is that if your roots aren’t strong, more fruit could topple your business. The very same products and projects essential for a growing business will only put more strain on your business if your organization isn’t healthy at its roots.

ROOTS

Cohesive team.

The one thing most likely to topple or grow your business is the health and cohesion of your team. And the hard reality is that if your roots aren’t strong, more fruit could topple your business. The very same products and projects essential for a growing business will only put more strain on your business if your organization isn’t healthy at its roots.

A person wearing a beanie and glasses is working at a computer desk in a sunlit apartment, surrounded by plants, with a cityscape visible through the large windows.

Added to cart

1,487 users

View segment

Initiated checkout

985 users

View segment

A person sits at a wooden desk in a warmly lit home office, focused on a computer screen, with a lamp, books, and a pencil holder nearby, creating a cozy and productive workspace.
A person wearing a beanie and glasses is working at a computer desk in a sunlit apartment, surrounded by plants, with a cityscape visible through the large windows.

Added to cart

1,487 users

View segment

Initiated checkout

985 users

View segment

A person sits at a wooden desk in a warmly lit home office, focused on a computer screen, with a lamp, books, and a pencil holder nearby, creating a cozy and productive workspace.

TRUNK

Clear strategy.

You only have so many resources in your business. There’s only so many growth strategies you can implement at a time. The challenge and opportunity is to pick the right array of strategies that bear the most fruit, and prune away everything else.

TRUNK

Clear strategy.

You only have so many resources in your business. There’s only so many growth strategies you can implement at a time. The challenge and opportunity is to pick the right array of strategies that bear the most fruit, and prune away everything else.

A person wearing a beanie and glasses is working at a computer desk in a sunlit apartment, surrounded by plants, with a cityscape visible through the large windows.

Churn Risk

84%

View full report

A person wearing a beanie and glasses is working at a computer desk in a sunlit apartment, surrounded by plants, with a cityscape visible through the large windows.

Churn Risk

84%

View full report

BRANCHES

Compelling marketing.

Compelling marketing connects the company to the customer. It creates a win-win where the customer feels that the company is genuinely meeting a felt need instead of manipulating for its own profit.

BRANCHES

Compelling marketing.

Compelling marketing connects the company to the customer. It creates a win-win where the customer feels that the company is genuinely meeting a felt need instead of manipulating for its own profit.

Working with Green Thumb consulting has been one of the best decisions we’ve made here at The Table Group. They’ve become a part of our team—and we're growing in ways we could not have imagined without them.

—Patrick Lencioni from The Table Group

A person with dreadlocks wearing a mustard yellow sweater pulls the collar up to their nose, creating a cozy and mysterious atmosphere against a neutral background.

Working with Green Thumb consulting has been one of the best decisions we’ve made here at The Table Group. They’ve become a part of our team—and we're growing in ways we could not have imagined without them.

—Patrick Lencioni from The Table Group

A person with dreadlocks wearing a mustard yellow sweater pulls the collar up to their nose, creating a cozy and mysterious atmosphere against a neutral background.

Working with Green Thumb consulting has been one of the best decisions we’ve made here at The Table Group. They’ve become a part of our team—and we're growing in ways we could not have imagined without them.

—Patrick Lencioni from The Table Group

A person with dreadlocks wearing a mustard yellow sweater pulls the collar up to their nose, creating a cozy and mysterious atmosphere against a neutral background.

Three ways to work with Craig

Choose a solution that works for your business, from one day workshops to integrating Craig as a fractional member of your team.

1-2 day

Services

Book Craig for a keynote, or to facilitate a two day offsite. Carve out a strategy day to innovate, or do a team workshop. It starts with identifying an opportunity you want to seize or a problem you want to solve, then scoping out the best service to fit your needs.

Workshops

The 6 Types of Working Genius

Managing Transitions

Storybranded Messaging

The 5 Dysfunctions of a Team

The 4 Types of Meetings

Four Helpful Lists

Sprints

Build a MarCom Solution

Reset and Level Up Meetings

Build a Growth Campaign

Redo the Org Chart

Establish a New Team

Four Helpful Lists

60-90 day

Sprints

Pick a few opportunities or problems to seize/solve within a specific number of days, and custom scope the meetings, work, and deliverables you'll need to take a major step forward.

long term

Retainers

Integrate Craig as a true part of your team, from a fractional CGO/CMO to an embedded strategist or leader. The best way to work with Craig to reach your unique potential is to give him a valuable seat on the bus and let him serve in any and every helpful way possible.

Roles

Fractional CGO

Fractional CMO

Integrated Strategist

Executive Coach

Fractional CPO

Good growth isn’t one dimensional.
Your consultant shouldn't be either.

Good growth isn’t one dimensional.
Your consultant shouldn't be either.

There’s no easy button for business growth, because growing a business is not one-dimensional.  And that’s what makes growing a business fun and hard simultaneously.  

Organizations are organisms that require the right ecosystem to flourish. 

And good ecosystems are interdependent, where leadership, strategy, marketing, product aren't silo'd. We specialize in the key areas your business needs to grow, and work to live in the intersection of the things that matter most.

From the blog

From the blog

Insights, case studies, and encouragement all to help you grow your business to it's unique potential.

View all

View all

View all

Must Read

From Cogs to Living Systems: Why Your Business Needs an Ecosystem Mindset

Your business isn't a machine. It's a living organism.

Craig Denison

Written by Craig Denison

Founder

Growth

Must Read

From Cogs to Living Systems: Why Your Business Needs an Ecosystem Mindset

Your business isn't a machine. It's a living organism.

Craig Denison

Written by Craig Denison

Founder

Growth

Must Read

From Cogs to Living Systems: Why Your Business Needs an Ecosystem Mindset

Your business isn't a machine. It's a living organism.

Craig Denison

Written by Craig Denison

Founder

Growth

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Questions? We've got answers.

Find answers to the most common questions about working with Green Thumb.

What makes Green Thumb different?

We provide holistic business growth consulting instead of specialized services, helping you avoid the overwhelm of managing multiple specialists. Our approach clarifies your path to growth rather than complicating it with a patchwork of solutions.

What do you mean by "unique potential"?

Your "unique potential" is the specific combination of your organization's value proposition, team strengths, and growth opportunities that can only be unlocked when all parts of your business work together interdependently. Rather than applying generic solutions, we help you discover and build upon what makes your business distinctive - creating a growth engine that fits your specific context, resources, and vision for where you want to go.

What types of businesses do you work with?

We work with both for-profit companies and non-profits, helping with fundraising, marketing, team building, and organizational health. Our clients range from established companies like The Table Group to growing ventures and non-profit organizations.

Is there anyone else on the Green Thumb team?

You'll work directly with Craig and trusted contractors who become part of your team, providing both strategic guidance and hands-on implementation. Clients consistently report growth they couldn't have imagined without our partnership and appreciate our focus on both character and competency.

How do you charge for your work?

Services and Sprints usually pay 50% to secure the dates and hours. Retainers are billed monthly. Payment can be made either via ACH or check.

Questions? We've got answers.

Find answers to the most common questions about working with Green Thumb.

What makes Green Thumb different?

We provide holistic business growth consulting instead of specialized services, helping you avoid the overwhelm of managing multiple specialists. Our approach clarifies your path to growth rather than complicating it with a patchwork of solutions.

What do you mean by "unique potential"?

Your "unique potential" is the specific combination of your organization's value proposition, team strengths, and growth opportunities that can only be unlocked when all parts of your business work together interdependently. Rather than applying generic solutions, we help you discover and build upon what makes your business distinctive - creating a growth engine that fits your specific context, resources, and vision for where you want to go.

What types of businesses do you work with?

We work with both for-profit companies and non-profits, helping with fundraising, marketing, team building, and organizational health. Our clients range from established companies like The Table Group to growing ventures and non-profit organizations.

Is there anyone else on the Green Thumb team?

You'll work directly with Craig and trusted contractors who become part of your team, providing both strategic guidance and hands-on implementation. Clients consistently report growth they couldn't have imagined without our partnership and appreciate our focus on both character and competency.

How do you charge for your work?

Services and Sprints usually pay 50% to secure the dates and hours. Retainers are billed monthly. Payment can be made either via ACH or check.

Questions? We've got answers.

Find answers to the most common questions about working with Green Thumb.

What makes Green Thumb different?

We provide holistic business growth consulting instead of specialized services, helping you avoid the overwhelm of managing multiple specialists. Our approach clarifies your path to growth rather than complicating it with a patchwork of solutions.

What do you mean by "unique potential"?

Your "unique potential" is the specific combination of your organization's value proposition, team strengths, and growth opportunities that can only be unlocked when all parts of your business work together interdependently. Rather than applying generic solutions, we help you discover and build upon what makes your business distinctive - creating a growth engine that fits your specific context, resources, and vision for where you want to go.

What types of businesses do you work with?

We work with both for-profit companies and non-profits, helping with fundraising, marketing, team building, and organizational health. Our clients range from established companies like The Table Group to growing ventures and non-profit organizations.

Is there anyone else on the Green Thumb team?

You'll work directly with Craig and trusted contractors who become part of your team, providing both strategic guidance and hands-on implementation. Clients consistently report growth they couldn't have imagined without our partnership and appreciate our focus on both character and competency.

How do you charge for your work?

Services and Sprints usually pay 50% to secure the dates and hours. Retainers are billed monthly. Payment can be made either via ACH or check.

Chat with Craig